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Search Engine Optimization - A Local Search Expert

A New Local Seattle SEO Meetup Group

SEO TRAVIS
Travis Ingram, commonly called SEO Travis by his work peers and associates, has been in the SEO market for many years and helping his clients get their businesses to rank at the top in search engines.
Travis Ingram
The power of search engine is not a secret anymore. Additionally with the biggest search engine constantly changing its ranking algorithm and adding new metric such as mobile performance into play, getting on top of the search engine optimization (SEO) game has become extremely important.

Who is Travis?

This is where the expertise of Travis Ingram helps. He is based in Renton, WA and is a very talented SEO specialist, who can help you understand the importance of SEO for your business and help it get the right audience at the right time and the right device they are on. His web analytics, internet marketing and SEO skills are widely known and his SEO strategies have helped many businesses see light on search engines.

 

Travis Ingram founded his own SEO company to help needy businesses understand how SEO works and how to fix their digital business to meet SEO requirements and rank on the top of search results. Starting a local SEO meetup group for serious entrepreneurs is the next on his list. These meetup groups are aimed at businesses that are serious about reaching their end user in the most effective, fastest and most efficient way.

 

Benefits of New Meetup.com SEO Group

In these meetup groups, you’ll understand how you can increase your Google rankings by looking at some of the following aspects:
• Understanding Google’s ranking algorithm: It’s hard to crack what Google’s ranking algorithm is and how Google constantly keeps updating it. But what you can do is plan for long-term SEO strategies that will let you do incremental improvements to your website to improve SEO.

 

• Assessing your current SEO position: Well, you can only improve what’s not working when you know what’s not working. There are resources and tools that can help assess what your current SEO ranking is and how to improve it.
• Checking your website’s speed: Slow sites always struggle with high search rankings. Hence it is important to get to the root of the problem and let your site load fast regardless of the browser and the device the user is on.
• Tracking the right metrics: Looking at all aspects of SEO is important too – organic traffic, paid traffic, keyword ranking, meta titles, etc. To understand quality traffic on your site, you need to look at SEO in totality and analyze its various components.

 

Client SEO

Using  client SEO, you can make use of resources to generate leads for your business that you can either apply directly to your websites or to any of your own lead-generation websites. Where an affiliate SEO comes into play is when you use your own website to sell a 3rd party product and get some commission out of every sale. Whether you use a local client SEO or make an affiliate website really depends on your individual preference and your business model as there are pros and cons to each approach.

 

Some of the advantages of a client SEO are that there is instant reward in terms of generating revenue as soon as you collaborate with your client SEO. The client takes the charge of testing and trialing various SEO techniques to find the one that works right for your business and generate revenue. Local client SEO is also helpful as there is less competition and you’re trying to improve your search engine ranking locally rather than globally. However, you cannot disregard the disadvantages of a local client SEO at the same time. They can face money and time issues and sometimes get into cold calling, which we all know is extremely annoying and puts potential customers off. For a long-term success, you need a constant flow of lead generation and that can be hard to get from a client SEO.

 

Affiliate SEO

On the other hand, as an affiliate SEO finding clients and generating revenue is extremely simple. The only rule is that commission is paid per sale and that remains constant, so you may end up increasing your traffic multi-fold and make a lot of money. You can better manage your time with affiliate marketing and SEO because your accountability is to your own self and not anyone else. Any disadvantages you’d ask? Well, it does take a while to rank better in search engines and start making money, but once the setup is complete, money flow is constant. You could potentially face negative SEO with affiliate SEO and you can also go wrong with the niche that you select, which is the most important part of an affiliate SEO.

 

All this and more will form part of Travis Ingram’s local SEO meetups, where his objective is to bring like-minded entrepreneurs together to discuss what they have been doing for better SEO in their businesses, how much domain knowledge do they have and how can they get better in their game and boost their business online. Let’s admit, SEO can be pretty tricky to understand, but Travis Ingram makes it easier for businesses to not only improve their business presence on search engines, but also generate more revenue by meeting all SEO best practices.

 

He dives deep into your business to understand what your vision is and how you can best use SEO to target your services or products to the right audience at the right time and the right device. He works closely with you to devise an SEO strategy for you so you start ranking better in search engines and generate long-term revenue, which will keep you ahead of your competitors not just locally but nationally.

 

Using Travis Ingram’s local SEO meetups, serious entrepreneurs can increase exposure to their services and grow their customer base by making themselves the first result customers see on search engines when they look for services or products you sell. You can also make use of these SEO strategies to better manage your reputation within the local community and emerge as a successful entrepreneur that knows how to smartly deal with changing ranking algorithms and serving the right customer with the right product or service.

 

The SEO meetups can also be a great opportunity to meet other entrepreneurs and business owners and build relationships that can come in handy in the future to grow your business.

Join Our Seattle Meetup

Google Prioritizes Mobile Friendly Sites: These Two Trusted WordPress Plugins Can Give You an Edge.

As of early 2015 an update rolled out from Google having blogger after blogger dubbing it “mobilegeddon”. Personally, for my taste, that’s a tad bit on the dramatic side, but JUST a tad bit.

Mobilegeddon article after article started pouring in as Google literally changed the game on every business owner. It soon became sink or swim for how businesses got found online. Google flat out stated something to the effect of “a new crawler for search engines has been released, this crawler will not penalize your website but WILL prioritize websites that have FAST Loading Speed and Mobile Friendly Optimization (looks good on mobile devices.

What this has meant for some business owners was a complete overhaul of their website, business after business started spending any of their extra budget into creating websites that would look good on mobile devices, which now in the year 2017 some sites claim to receive60-percent or more of every visits to be on a mobile device like a smart phone, tablet, nook, iPad, the list really could go on.

Fortunately, the marketplace, as always,catches up, and now it’s basically impossible to purchase any web theme or web template from a developer or online store without it coming integrated with mobile friendliness…or did it?

Undoubtedly there is A LOT of confusion going on.

People are getting absolutely SICK of marketers flooding their LinkedIn profiles, calling them up on the phone, sending them mail, when the truth is, a GOOD DIGITAL MARKETER is ACTUALLY HARD TO FIND. In my experience running and failing my own digital marketing businesses I’ve seen only two types of people, the MISINFORMED KID DOING SCIENCE EXPERIMENTS, and the ENTREPRENEUR who can show you HOW SIMPLE this whole ball of clicks and links can be.

What You Came For: Straight Line to Higher Rankings.

So as stated earlier, mobilegeddon has changed the way your business is found online. I’m going to make this talk as untechnical as I possibly can, so you can give this article to someone like myself, your IT guy, an outsourcer, or even give it a college try yourself and see results.

The method I’m sharing with you for INCREASING your backend Mobile friendliness AND increasing your page load speed is SO SIMPLE, it can feel cumbersome and time-consuming, but I’ve personally seen someone have FOUR ranking placements HIGHER on Google for their keywords JUST by running the WordPress add-on’s I will share with you.

And before I get into that, if you’re a business owner reading this and feeling lost in translation, reach out to me, I can show you how simple this stuff is. For example, WordPress is just a service MOST websites are run on, and Rankings on Google are the things business owners typically pay for to have their Keyword moved up higher and more visibility on search engine results… this means if someone typed in Best Rhinoplasty in Kentucky or something an SEO agent like myself (SEO stands for Search Engine Optimization) would help you get HIGHER rankings, leading to more CLICKS on your site, giving YOU MUCH MORE OF AN EDGE over your competition and local marketspace.

WPMU Dev

A quick Google Search should bring up a plugin called WPMU Dev.

The first thing you’re going to want to do is click on their website and Join Free for 30 Days.

You’re going to have to trust me on these instructions here, for brevities sake, picture me like the lights in front of your car, I’m only going to show you so much ahead of the road at one time but I PROMISE I’ll get you there without costing you a dime if that’s what you’d like.

Now, the cool thing about this plugin is it’s not like every other “Freemium” program out there, because before your thirty-day trial is up you can choose to remove your credit card and all of the work and utility you got out of using this app will still be working in tip-top form on your website you used this on. You just will not receive support, updates, etc, if you choose not to pay. For most business owners too, this is actually completely fine, continued support is recommended though if you have a site that is continuously changing and being updated and having pages added constantly.

You’ve downloaded the plugin… Now what?

All you’re going to do now is log into your website like you normally would, and if you’re running it on WordPress, from the dashboard you should see a section that says Plugin. You’re simply going to click on that, add new, the install the plugin you just downloaded from WPMU Dev’s website and follow the instructions as it tells you what you’ll need to get it running.

Here’s Where the Rubber Meets the Road

You’ll notice at the WPMU Dev dashboard, there are actually HUNDREDS of programs for you to choose from. That’s why they charge a monthly rate on their plugin, this one plugin technically means you’re buying a few hundred from a trusted source. You can have everything from web security called Defender to SmartCrawl which helps your page get noticed by search engines. But for the sake of staying on point you’re going to want Hummingbird and WPSmush Pro.

WPSmush Pro… Will take your website and its images and scrape off all the unnecessary data it brought with it when it got uploaded onto your webserver. This frees up space, makes it easier to load, and if you check your Google site index speed before doing this you should be able to verify these results. (simply Google “Google Site Index Speed” to see how fast your page loads, keep in mind the slower the site speed the worse it does in mobile rankings).

With ONE safe button click and ten minutes depending on the size of your website, WPSmush may reduce the “weight” of your website by over 50-percent.

Hummingbird is even better BUT I really encourage having a professional or tech-pro do this for you in case you accidentally break the website.

Hummingbird will compress your files even more, making it easier for your website to be accessed when searched. Once you begin the process you should end up with a screen that looks oddly familiar to a circuit breaker at home. If everything went smoothly you shouldn’t notice any difference on your website… however in some cases, Hummingbird isn’t kosher with your website’s coding so it “breaks”. When broken you have two options. The first option is to just shut it all off completely which I understand if you don’t want to tediously test every switch to see which one is actually breaking the site. The second option is to switch off all the switches, then one by one turn the switches on going down the page, and inspecting the effects it has on your website before flipping the next one. For every switch left on your site speed and mobile optimization score will increase.

With this method alone I’ve seen a Google site speed score go from a 40 to over 70… which cause jumps in rankings meaning MORE BUSINESS for that client. And it really is that simple– it really is just a few installations and a few button clicks, and you can see IMPROVED results that quickly.

But for the more ambitious let’s talk about one more thing, kind of a Bonus of sorts.

Google AMP Project

Did I save the best for last? I’m not sure about that just yet, but I could’ve.

Look I know you just read an ENTIRE article that can REALLY HELP your rankings, so in respect to your time, let me just tell you what you need to know about AMP as quickly as possible?

AMP is a Google Project that a lot of news sites and other trusted authority sites spent a lot of money REDESIGNING THEIR ENTIRE WEBSITE to accommodate. As of right now, you DO get a bonus for participating in the AMP project in rankings. There are plenty of plugins for it, personally, I have my own plugin that I think is the best out there… but you can search for your own.

Google AMP allows pages to load almost instantaneously on mobile devices. You can tell which pages are AMPed (Accelerated Mobile Pages) and which are NOT just by noticing a little gray circle with a white lightning bolt next to it on your search feed.

In fact, you’ve probably seen AMP if you’ve ever checked breaking news out on Google. Sometimes they place a sliding carousel at the top of the page and go figure, the one that Google FAVORS THE MOST are the ones that are AMPed.

Google hasn’t made too many more announcements yet about AMP, but as someone who has taken their Google Certification tests earlier in the year, I will say that Google may start REALLY incentivizing AMP pages, so getting on board as soon as you possibly may be a very wise decision.

I’d Like To Thank You For Reading This, And Really Appreciate the Support.

 

The beginners guide to evergreen SEO.

evergreen

In case you’re required with SEO, content showcasing or any web advertising, you’ve likely heard the expression “Evergreen content” and been informed that your website needs it. In this way, Evergreen substance is SEO content that is constantly significant and stays “crisp” for readers.

We would like to say thank you to SEO Travis for providing us with numerous search engine optimization tactics. SEO Travis offers expert SEO services in cities like Seattle, Bellevue, and Burlingon.

The Evergreen SEO Guide for Beginners

It’s amazingly baffling.
You spend many hours and an enormous amount of cash on fabricating an excellent site. And after that, you watch, for quite a while, as the location gets not very many visits and makes next to no benefit.

You have heard that convincing substance and a simple to-utilize site will win you top internet searcher rankings. You have both. What’s more, they haven’t.

You’ve additionally heard heaps of stories about individuals who have enlisted self-broadcasted “SEO specialists” to rank their sites. They wound up spending a fortune for no outcome.

Everything appears like a catch 
Site improvement isn’t simple, and not very many suppliers can do it successfully. It’s significantly more troublesome in the present online condition.

There are a huge number of sites rivalling you for similar guests. What’s more, far and away more terrible, the online pursuit is controlled by a virtual imposing business model.

SEO isn’t one-estimate fits-all. 
Unfortunately, most alleged SEO “specialists” have a standard positioning method they take after for each customer. If it works, incredible! If it doesn’t, they proceed onward to the following customer.

Indeed, convincing quality writing is everything. Without anyone else’s input, it doesn’t mean much. You have to ensure that your substance is seen by the correct site proprietors and online networking influencers in your industry.

It’s the main proficient method for having your substance shared broadly over the Internet, and the subsequent backlinks that point to your site are considerably more profitable than any connections a so called SEO master could assemble or purchase for you.

It has an intricate arrangement of tenets that are built up by Google, and a savage official – the exceptionally same Google. In any case, if you play by the measures, you are compensated with top watchwords rankings.

The key positioning elements

Backlinks
At the point when numerous legitimate sites specify your web page, making joints that point to it, its watchword rankings and site activity enhance altogether.

Site content is additionally vital. Google doesn’t need its clients to wind up on a site that has writings with poor language structure and low-quality substance. Otherwise, they will be disillusioned by Google’s indexed lists and may begin utilizing the other web crawler. This is the reason Google just rewards the sites that make and distribute astounding substance.

Site enhancement, otherwise known as on-page SEO, is the way toward improving a site with the objective of making it friendlier for individuals and web crawlers. HTML code is settled, page titles, portrayals and URLs are refreshed, etc.

Versatile similarity 
Google likes sites that are 100% perfect with Internet associated gadgets, be them PCs, portable PCs, tablets and cell phones. More than half of individuals utilize cell phones to get to the Internet today, so Google compensates the sites that are responsive, adjusting their size and usefulness relying upon the gadgets that are being utilized to get to them.
Social signs keep on being a less critical positioning variable since they can be effortlessly controlled. Offers or retweets from industry influencers are vital, however, because they have the capability of pulling in connections and notices from their fans and supporters.

Website revamp

The website has been slightly modified. Safe to say this website will no longer go down! Stay tuned for engaging content.